Mars, Incorporated announced that it has signed an agreement to acquire Trü Frü, a high-growth, better-for-you, whole-fruit snacking brand, from its founders and management team.
Trü Frü's snacks are made from real fruit and immersed in premium chocolate. The snacks are available in both a frozen and shelf-stable format across the U.S. The brand has demonstrated strong consumer appeal, and its total sales have increased by more than fivefold since 2017.