Mars releases limited-edition M&M'S packs spotlighting its female characters
Brand taps powerhouse female character trio Green, Brown, Purple ahead of International Women's Day.
This month, M&M'S, part of Mars, will release its first-ever packs spotlighting dynamic female M&M'S characters. The all-female packs celebrate women everywhere who are flipping the status quo. The limited-edition product will feature Purple, Brown, and Green on inspirational packaging, plus be the first united representation of the female trio spokescandies. These debut M&M'S packs come as the next chapter for Mars' newest M&M'S character, Purple, featuring her not only on packaging, but in packaging as well, alongside green and brown candies.
"The M&M'S brand is on a mission to use the power of fun to create purposeful connections, as we work to create a world where everyone feels they belong," said Gabrielle Wesley, chief marketing officer, Mars Wrigley North America. "Women all over the world are flipping how they define success and happiness while challenging the status quo, so we're thrilled to be able to recognize and celebrate them – and who better to help us on that mission than our own powerhouse spokescandies Green, Brown, and Purple?"