Ferrara announces usage of Sprinklr for social media engagement
Company uses Sprinklr to improve efficiency, expand social customer service, manage and publish content for 40+ accounts.
Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced that Ferrara Candy Company—the candy manufacturer of more than 25 iconic brands, such as Nerds and SweeTARTS—is using Sprinklr Modern Care, Modern Research, and Social Engagement & Sales to achieve performance-driven social customer service, understand real-time conversations around products, and manage engagement across more than 40 different social accounts.
Before Sprinklr, Ferrara was challenged with an inefficient social media content management system that made it difficult for the company to have full visibility into online conversations about its products. With this system, it wasn’t easy for the company to create consistent, brand-approved social content, track social customer service goals and connect social customer service to sales opportunities.