The 'right' way to enjoy Easter treats: Is there one?
84% of Americans plan to celebrate Easter by sharing or gifting confectionery treats.
Is there a right way to eat a chocolate Easter bunny? The National Confectioners Association asked and Americans answered: most consumers say they eat the ears first (78%), while some signaled they eat chocolate bunnies’ feet first (17%) or tail first (5%). This seasonal enthusiasm extends to the rest of the candy aisle, as 84% of Americans say they plan to celebrate the 2023 Easter season by sharing or gifting some kind of confectionery treat.
“The Easter season is a welcome spot in the calendar year as people throughout the country seek out opportunities to celebrate with their friends, family and loved ones,” John Downs, NCA president and CEO, said. “Consumers are eager to incorporate chocolate and candy into their seasonal celebrations, especially as confectionery products remain an affordable luxury in challenging times.”