New product started as an April Fool's joke but now is real.
American Licorice Co. is relishing in the moment as it launched what was started as an April Fool’s joke into a reality. Sour Punch’s limited time Pickle Roulette straws are hidden with flavors like Green Apple, Lemon Lime, and Watermelon. All colored the same shade of green, it’s like a “spin of the wheel” no matter what straw consumers choose.
While noting the ever-expanding trend of faux product marketing around April Fool’s Day, Sour Punch wanted to challenge the trend by offering a limited release product that may seem like a joke but is in fact real.