At a time when store brands have grown to become a $230 billion industry in the U.S., PLMA has announced a fitting theme for its 2023 Private Label Trade Show: “The Store Brands Phenomenon.” 

The show will be held November 12–14 at the Donald E. Stephens Convention Center in Chicago. 

"'The Store Brands Phenomenon' theme is appropriate in many ways," said PLMA President Peggy Davies. "Hailed as dynamic, innovative and pervasive, store brands offer boundless opportunities for retailers, manufacturers and trade suppliers." 

The growth of store brands has been strong and steady. By the end of 2022, PLMA calculates that annual store brand sales had increased by 40% over a five-year period. Last year's double-digit gains continued through the first quarter of 2023, according to Circana. Sales and dollar and unit market shares are at all-time highs. 

Store brands are the shopper’s best friend, offering innovation, performance, and quality, accounting for nearly one-third of all new sales flowing into U.S. retailing last year—and there's more to come. Every day, store brand products are moving into new categories, new chains, new channels, and new platforms. 

“Store brands are a powerful retailer component that provides important points of differentiation, competitive advantage and builds consumer loyalty," added Davies. 

The 2023 Private Label Trade Show will reflect this expansion. PLMA expects that over 1,500 companies will be exhibiting and 5,000 individuals attending. 

"For more than 40 years, PLMA has provided supermarkets, supercenters, drug chains, wholesale clubs, dollar and specialty stores, mass merchandisers, importers and exporters, and e-commerce retailers an exclusive venue to discover the latest food and non-food products, ingredients, flavors, fragrances, and packaging,” Davies said. 

For more information on "The Store Brands Phenomenon" trade show, contact PLMA at (212) 972-3131, email, or visit