During the heyday of snacks, Gushers and Fruit by the Foot were launched as one-of-a-kind, made-to-stand-out snacks. Fully aware that the brands have been in consumers’ lives for decades, General Mills is evolving its approach to reflect each brand’s personality, purpose, and emotional benefit for teens.

To create an immersive brand experience, with the ability to connect meaningfully with teen consumers across a variety of touchpoints, General Mills is partnering with internet personality and TikTok creator Emily Zugay (who went viral for redesigning iconic brand logos). Emily didn’t hold back as she shared her design recommendations for the brands and even redesigned the old logos. In true Emily fashion, she will reveal the actual logos on her TikTok channel today, Thursday, April 27.