Spangler Candy Company is reintroducing Bit-O-Honey, the classic honey-flavored chew, with a total brand relaunch. Spangler recently acquired Bit-O-Honey, seeing potential in the underappreciated treat for a renaissance on modern candy shelves, and now, the bite-sized candy is positioned to make a grand reintroduction.
Bit-O-Honey’s previously outdated packaging gave shoppers almost no information about the candy’s savory-sweet flavor. But Spangler’s research revealed that Bit-O-Honey’s natural ingredients of real honey and roasted almond bits appeal to a typically untapped audience for candy: adults looking for a lighter treat to keep them going.