Sour Patch Kids launches lemonade-inspired flavors for summer
New Lemonade Fest TikTok challenge offers fans the chance to win rewards.
Sour Patch Kids is celebrating summer with the launch of Lemonade Fest, a lemonade-inspired candy. Now available in stores nationwide, Lemonade Fest is Sour Patch Kids' mix of four lemonade-themed flavors: Lemonade, Strawberry Lemonade, Blue Raspberry Lemonade, and Cherry Lime Lemonade.
"With Lemonade Fest, we've created a fun and refreshing candy that perfectly captures the ultimate essence of sour-then-sweet. We know our Gen Z fans will love the bright, lemonade-inspired flavors," said Grace Howard, brand manager, innovation, Mondelēz International. "Whether you're lounging by the pool, trick-or-treating, looking for a cool stocking stuffer, or puckering up for Valentine's Day, Sour Patch Kids Lemonade Fest delivers a tangy tingle that will keep the summer vibe alive all year long."