Cargill research reveals consumers' favorite gummy textures
The company's application team created six gummy samples for consumers to try.
Gummy and chewy candies offer a range of textural attributes, but new research from Cargill finds not every bite is equally pleasing to consumers.
“Gummies can be made out of a variety of ingredients, resulting in textures that range from soft to hard to stick-to-your-teeth,” explains Courtney LeDrew, a senior marketing manager at Cargill. “We wanted to understand how consumers’ viewed those different sensory experiences, and what impact they might have on their ultimate purchase decisions.”