Consumers kick off summer with National Candy Month
Every June is National Candy Month, which started in 2020.
June is National Candy Month, and there is no better way to kick off the summer than by embracing this month-long celebration that is gaining momentum with retailers and consumers nationwide. Major retail activation of National Candy Month started in 2020 with just 570 stores and by 2022, more than 50,000 stores participated in summer promotions that showcased the fun and unique nature of chocolate and candy. This year, the trend continues as more retailers, manufacturers, and consumers join the #NationalCandyMonth celebration.
Chocolate and candy enhance summertime traditions and experiences, like going to the beach, embarking on a road trip, going camping, or enjoying an outdoor concert. These activities are all a fun part of the summer season, and—according to the National Confectioners Association—81% of consumers say that chocolate and candy are a fun part of life.