Brand partners with Hollywood Chamber of Commerce to create new collection.
Luxury candy boutique Sugarfina and the Hollywood Chamber of Commerce have come together to create the Sugarfina x Hollywood Collection—a line of Candy Bento Boxes, Candy Cubes, Chocolate Bars, and Popcorn Canisters to celebrate 100 years of the Hollywood Sign. The collection joins the 2023 centennial celebration, a campaign honoring Hollywood's world-famous landmark with special collaborations, festivities, and events.
"As an LA-based brand, the heart of Sugarfina is in California," said Scott LaPorta, CEO and co-investor of Sugarfina. "To collaborate with the Hollywood Chamber of Commerce is a fully-authentic experience for many members of the Sugarfina brand. We are thrilled to participate in the 100th Anniversary celebrations and look forward to spreading sweetness to all California dreamers."