Barry Callebaut debuts strategic investment program, 'BC Next Level'
The program's goal is to move the brand closer to customers while fostering simplicity and digitization.
Barry Callebaut Group has announced BC Next Level—a strategic investment program to unlock the full potential of Barry Callebaut and pave the way for the next decade of sustainable growth by moving Barry Callebaut closer to markets and customers while fostering simplicity and digitization.
CEO Peter Feld said: "Our mission is to be the heart and the engine for the global cocoa and chocolate industry. We have delivered robust growth for nearly 25 years. Due to evolving customer demands for more sustainable and innovative products, now is the time to bring the Group to the next level by strategically investing in its future. We will move decision-making closer to our markets and customers while fostering simplicity and digitization to advance our well-recognized innovation and sustainability approach to deliver additional value for all our stakeholders."