Mars collaborates with NFL on first-ever Snickers Luck Shop
The Snickers Luck Shop is an online store that will drop lucky items and gear from NFL team partners throughout football season.
The National Football League (NFL) season is underway, and Snickers, part of Mars, is back for the third year in a row to help football fans avoid embarrassing "rookie mistakes." This year, Snickers, the official chocolate sponsor of the NFL, focused on one unfortunate mistake: not having a lucky item to support teams. To help underprepared fans, the brand launched the Snickers Luck Shop, a first-of-its kind online store that will drop lucky items and gear from Snickers NFL team partners throughout the season.
The first drop? Lucky Snickers Bars. The limited-edition bars were stashed deep within the NFL Headquarters, soaking up luck in a room filled with Super Bowl Rings and official NFL Honors trophies. Fans can visit the Snickers Luck Shop to enter to be eligible for a chance to purchase a Lucky Snickers Bar kit, with proceeds going to the NFL Foundation, a nonprofit organization dedicated to improving the lives of those touched by the game of football, from players at all levels to communities across the country.