Mars Wrigley ITR to showcase strategy at TFWA World Exhibition 2023
MWITR will introduce new product innovations and opportunities.
Mars Wrigley International Travel Retail (MWITR) will share the next chapter of its moment led strategy October 1–5 during the TFWA World Exhibition & Conference in Cannes (Bay Village 41), with a clear focus on bringing moments to execution on the shop floor, exciting and engaging travellers with the right offer at every relevant touchpoint. New product innovations and opportunities to unlock the full potential of the transaction zone to accelerate category growth will be engagingly brought to life. MWITR will also share more about the introduction of their 100% Responsibly Sourced Cocoa logo within ITR.
“Last year we made the shift to a moment led strategy putting customer and shopper needs at the heart of our thinking. The relevance of making this move is underlined when we look at how shopper behavior changed over the last years. We know confectionery has the highest conversion rate of any category in our channel when travelers visit the category. However, just one out of five travelers are visiting the confectionery category in duty-free. We need to confront and inspire travelers in the right way, create more excitement to bring travelers into the category and inspire better moments to convert shoppers into buyers. I am looking forward to engaging with our customers in Cannes on how our brands can make that happen for the category," says Marcus Hudson, sales director, MWITR.