Justin’s is launching a new pollinator-friendly badge that will be showcased across all Justin’s packaging in celebration of National Pollinator Month. The new badge signifies that many Justin’s products wouldn’t be possible without the help of pollinators, and will help consumers identify that the brand supports pollinator protection year-round.
One-third of the human diet is derived from insect-pollinated plants, and honey bees are responsible for 80% of this pollination. Due to climate change, pesticides, and habitat loss, honey bees are dying off at alarming rates, and Justin’s is continuing to prioritize these VIPs (very important pollinators) as part of June National Pollinator Month and beyond.