Liz Parker Kuhn

The product does not include added sugar, preservatives, gums, fillers, or artificial ingredients, and will retail for $2.29 per strip.

Softer varieties of the candy are seeing increased sales, and new flavors borrowed from gummies are expanding the market.

Strawberry, green apple, blue raspberry, and cherry flavors continue to be bestsellers for the brand, a rep says.

A fun and tasty product is the primary driver for lower sugar candies, a rep says, with BFY credentials being secondary.

The lineup debuted with a 15 g protein breakfast bar available in two flavors: Cinnamon Bun Swirl and Lemon Blueberry Muffin.

As one of the brand's top ten most highly requested flavors, the treat is making its comeback for the first time in a decade.

Indulgent options are continuing to evolve, with plenty of varieties available.

Kinder is supporting a "Power of Play: Family Connection" study with the University of East London.

Consumers are looking for easy options with clean-label ingredients.

We caught up with a Virginia Dare representative to talk about what's currently trending in confectionery, and how the company keeps up.