PIM Brands Inc. has named former Coca-Cola executive Norman Ross as vice president, government affairs. 

Based in Washington, DC, Ross will lead legislative and public affairs efforts at the local, state and federal levels, as well as areas of corporate communications.

He will also work closely with a variety of trade associations with which PIM Brands is connected, including the National Confectioners Association, National Automatic Merchandising Association, National Association of Convenience Stores, National Association of Concessionaires and many others, to support the legislative agenda of the confections and snack industries.

"We are delighted to welcome Norman to the PIM team,” said PIM Brands President and CEO Michael G. Rosenberg. “His extensive experience, leadership and accomplishments in the Government and Public Affairs arenas will be invaluable to our company as we continue to grow and evolve. Effectively navigating the increasingly complex regulatory landscape, in Washington, DC and across the 50 states, as well as advocating key issues with NGOs, will be critical to our future success, and Norman is the ideal professional to help guide us in these diverse areas."

Prior to joining PIM, Ross was vice president of public affairs and communications for Heartland Coca-Cola Bottling Company in Lenexa, Kansas. He worked in the Coca-Cola system for over 19 years, providing leadership for Coca-Cola Enterprises Inc. (CCE) in the public affairs and communications functions. He led government affairs, community affairs, as well as internal and external communications, for CCE in Alabama, Florida, Georgia and the U.S. Virgin Islands. He also served as director, federal government affairs with The Coca-Cola Company.

In addition to his time spent within the Coca-Cola system, Ross led federal and regional government affairs efforts for MGM Resorts International as vice president, federal and regional government affairs.