The National Association of Concessionaires (NAC) has named Jeff Scudillo, v.p. of special markets at PIM Brands, as the recipient of the 2021 Mickey Warner Award. 

NAC hands out the Mickey Warner Award each year “to recognize leadership and significant accomplishments in the non-theatre concession industry.” It honors the late Mickey Warner, father of the NAC Concession Manager Certification Program and an innovator and educator in the concessions industry. 

Scudillo was honored Oct. 27 at the awards luncheon during the 2021 Concession & Hospitality Expo at the Hyatt Regency Dallas. 

Since January 1995, Scudillo has served in his current role at PIM Brands (formerly Promotion In Motion). He is responsible for marketing and program development for all customers within the trade class, including movie theatres, stadiums, arenas, airport retail and non-traditional retail chains like Bed Bath & Beyond, Party City and Michael’s. Last year, he began overseeing all programming and product development for the vending and school foodservice segments at the company. 

Scudillo has more than 33 years of experience in the special markets/hospitality industry, having kicked off his career in 1988. Before PIM Brands, he served as a territory sales representative for M&M/Mars in Long Island, Brooklyn, Queens, Staten Island and Vermont. He was later promoted to national accounts representative and national account marketing supervisor at the company. 

A member of NAC since 1995, Scudillo previously chaired the organization’s education committee and held board positions that culminated with his role as NAC president from 2014-2015. A previous recipient of the NAC’s Bert Nathan Memorial Award, he is one of only seven individuals to be honored with both awards in NAC history.