Each serving of the snack combines fruit bite centers, made with whole fruit as the main ingredient, probiotics, and a creamy yogurt coating delivering two billion probiotic cultures and 3 g of fiber.
The company has joined the BBB National Programs' Children's Confection Advertising Initiative, which means it will not engage in advertisements primarily directed to children under age 13 or to children in elementary and middle schools.
The Sweet Life takes viewers behind the scenes of the $54B confectionery industry to explore the magic of candy making and celebrate the people who make America’s favorite treats.
The culinary icon appears as new face of the brand in Welch's Fruit Snacks' first TV commercial and biggest campaign in brand history, titled "Wholly Fruit."
For Easter, Welch's is introducing new Fruit 'n Yogurt Eggs, chewy, bite-sized snacks with a center that made with real fruit and surrounded by Creamy Yogurt.