Irrespective of the evolving need states that consumers have – especially when it comes to health and wellness – consumers continue to prioritize taste and enjoyment when it comes to food and drink.
Consumers also have high levels of self-entitlement and turn to high quality products on a regular basis for reward and treating purposes as a way of coping with the pressures of everyday life. There is a desire for high quality and premium products. Consumers are now associating premium with a wider array of product attributes.