Will Cowling

FMCG Gurus: Consumers seek out healthier indulgences as pandemic continues

Desire to snack conflicts with concerns over health.

January 31, 2022

FMCG Gurus says research conducted in 2021 revealed that 24 percent of consumers have looked to reduce their snacking habits – compared to 35 percent who say they are now doing so more frequently.

How COVID-19 has impacted functional snacking

FMCG Gurus research shows that 66 percent of global consumers are more concerned about their overall health as a result of the pandemic.

Will Cowling

November 1, 2021

FMCG Gurus research shows that 66 percent of global consumers are more concerned about their overall health as a result of the pandemic.

Will consumers’ new weight loss goals really mean eating less sugar?

FMCG Gurus research shows more people are conscious of their weight post-pandemic, but taste and enjoyment continue to be their priority.

Will Cowling

May 24, 2021

FMCG Gurus research shows more people are conscious of their weight post-pandemic, but taste and enjoyment continue to be the priority for consumers.

Consumers to refocus on healthy eating in 2021 after COVID-19 snacking

Brands can benefit by launching products with low-sugar, functional claims.

Will Cowling

January 18, 2021

In 2021 consumers will begin to adjust to the new normal, prioritizing and maximizing health and wellness.

FMCG Gurus predicts top food and beverage trends for 2021

Concerns over health, sustainability to continue to impact consumer behavior.

Will Cowling

December 7, 2020

FMCG Gurus introduces its Top Ten Trends for 2021, highlighting the key needs and wants of consumers over the next 12 months and what brands can do to capitalize on them.

COVID-19 snacking encourages chocolate consumption

FMCG Gurus says it presents an opportunity for brands to offer healthier options.

Will Cowling

November 10, 2020

Over the last few months, COVID-19 has caused significant disruption to consumers’ daily lives, which has also impacted their snacking habits.

Confectionery products should help consumers maximize personal relationships

Nearly 60 percent of consumers are worried about COVID-19’s impact on loved ones, FMCG Gurus finds.

Will Cowling

July 22, 2020

As the COVID-19 pandemic has passed its peak in many countries and consumers embrace the concept of the “new normal,” they are re-evaluating what is important to them in life.

Comfort snacking contradicts consumers’ desire to eat healthy

FMCG surveyed 23,000 consumers across 18 countries on snacking habits, COVID-19 pandemic.

Will Cowling

June 16, 2020

Snacking and comfort eating are on the rise due to COVID-19, but it conflicts with consumers’ plans to eat and drink healthier in 2020 and beyond.

How do Canadian consumers snack?

FMCG Gurus offers insights into Canadian consumers’ snacking habits.

Will Cowling

March 18, 2020

The modern consumer lives a busy lifestyle, cramming in multiple activities into a day. This has led to more consumers choosing to snack since they do not have enough time for traditional meals.