The maker ofPEEPS,HOT TAMALES,MIKE AND IKE, andPEANUT CHEWSbrand candies now has another addition to the company - a new president.
Davie Yale, the new president and chief operating officer,
joins Just Born after previously serving as president and ceo of the
Manischewitz Company, Inc in Secaucus, N.J.
“I feel very excited to be working
with a terrific team and with iconic brands that have a lot of growth
says. “And I look forward to working with the team to realize that
He plans to work closely with Just Born’s leadership
team to help the company meet its strategic objectives and continue to grow.
For right now, however, Yale says he just wants to take some time to assess
where the business is at and where opportunities and challenges are across the
board. He describes the process as “coming in with a set of clear eyes."
Yale’s experience and knowledge are being welcomed at his
“We are very pleased to have David Yale join our Just Born
family,” says David Shaffer, Just Born’s co-ceo. “He understands how to nurture
an established group of consumer brands blending tradition and innovations. His
broad spectrum of experience will be invaluable to Just Born’s long-standing
history of continued growth.”
Yale is no stranger to the confectionery industry. He worked
for Nestlé Food Company for many years directing strategic development and
marketing strategies for various products including: Butterfinger, Baby
Ruth, Nestlé Crunch, Chunky and Oh-Henry
He has also held top executive positions with the Snacks
Division at The Hain Cleestial Group and the Planters Company for Kraft Foods,
For more information visitwww.justborn.com