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Study shows most popular Halloween candy in every state, 20 cities

Research from Bid-on-equipment.com shows Reese's Peanut Butter Cups as most popular candy in 12 states.

By Crystal Lindell
Halloween candy map
A recent study show the most popular Halloween candy in every state.
September 25, 2019

It turns out people really do love their Reese’s. A new study looks at the most popular Halloween candy in every state and found that Reese's Peanut Butter Cups are the most popular candy in 12 states. The full list of state results are listed in the above map. 

The research, which was done by Bid-on-Equipment.com, analyzed search results. Beyond state, the study showed that M&M'S did the best in big cities and the candy was the crowd favorite in New York City, San Antonio, San Diego, Fort Worth and Columbus. 

The full list of each city’s favorite includes:

  • New York City: M&M's
  • Los Angeles: Jolly Rancher
  • Chicago: Kit Kat
  • Houston: Milk Duds
  • Phoenix: Reese's Peanut Butter Cups
  • Philadelphia: Milk Duds
  • San Antonio: M&M's
  • San Diego: M&M's
  • Dallas: Snickers
  • San Jose: Hershey's
  • Austin: Reese's Peanut Butter Cups
  • Jacksonville: Reese's Peanut Butter Cups
  • Fort Worth: M&M's
  • Columbus: M&M's
  • San Francisco: Milky Way
  • Charlotte: Milk Duds
  • Indianapolis: Life Savers
  • Seattle: Milky Way
  • Denver: Jolly Rancher
  • Washington D.C.: Reese's Peanut Butter Cups

The study also found that people with children spend on average $35.01 on Halloween candy, $10 more than the national average. And, 48 percent of Americans support moving Halloween to the last Saturday in October.

The study also showed that the ideal trick-or-treat hours are 6 to 9 p.m., and 15 years old is the age when people become too old for trick-or-treating. In addition, 81 percent of celebrants prefer to hand out candy, while 12 percent prefer to leave a bowl on the porch. 

KEYWORDS: Halloween candy

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Crystal lindell sept 2020 002 author
Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.

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