What’s the most popular Halloween candy in your state? And what are the Top 10 most popular Halloween candies in the country? New insights from CandyStore.com uses 14 years of sales data to reveal the answer to both. 

 The bulk candy retailer analyzed sales data from 2007-2021, specifically focusing on the months leading up to Halloween. 

“We have seen a lot of surprising favorites and least favorites over the years. That’s why working with unbiased data is so much fun,” the company’s Ben George said in a blog post. “We sell nationwide (and to Canada) so we broke down our sales by state. We also have relationships with major candy manufacturers and distributors – all of whom contributed and helped us reach our conclusions.”

In the state-by-state breakdown, Reese's Cups, Sour Patch Kids, and Starburst tied for being the most popular in the most states, with six states each. They were followed by M&M's, with five states, and Tootsie Pops with four.

Both the lists are below. For more detailed data, including the second and third most popular Halloween candy in each state, visit CandyStore.com

America's Top 10 Favorite Halloween Candy

  1. Reese's Cups
  2. Skittles
  3. M&M's
  4. Starburst
  5. Hot Tamales
  6. Sour Patch Kids
  7. Hershey Kisses
  8. Snickers
  9. Tootsie Pops
  10. Candy Corn

Each State’s Favorite Halloween candy in 2021:


Alaska: Sour Patch Kids

Alabama: Starburst

Arkansas: Jolly Ranchers

Arizona: Hot Tamales

California: Reese's Cups

Colorado: Hershey Kisses

Connecticut: Almond Joy

Washington D.C.: M&M's

Delaware: Skittles

Florida: Reese's Cups

Georgia: Swedish Fish

Hawaii: Hershey's Mini Bars

Iowa: M&M's

Idaho: Starburst

Illinois: Sour Patch Kids

Indiana: Starburst

Kansas: Reese's Cups

Kentucky: Reese's Cups

Louisiana: Lemonheads

Massachusetts: Sour Patch Kids

Maryland: Hershey Kisses

Maine: Sour Patch Kids

Michigan: Starburst

Minnesota: Tootsie Pops

Missouri: Milky Way

Mississippi: 3 Musketeers

Montana: Dubble Bubble Gum

North Carolina: Reese's Cups

North Dakota: Hot Tamales

Nebraska: Sour Patch Kids

New Hampshire: M&M's

New Jersey: M&M's

New Mexico: Jolly Ranchers

Nevada: Hershey Kisses

New York: Sour Patch Kids

Ohio: Blow Pops

Oklahoma: Skittles

Oregon: M&M's

Pennsylvania: Hershey's Mini Bars

Rhode Island: Twix

South Carolina: Butterfinger

South Dakota: Starburst

Tennessee: Tootsie Pops

Texas: Starburst

Utah: Tootsie Pops

Virginia: Hot Tamales

Vermont: Skittles

Washington: Tootsie Pops

Wisconsin: Butterfinger

West Virginia: Hershey's Mini Bars

Wyoming: Reese's Cups