Ferrero to acquire UK cereal bar maker Eat Natural
Acquisition to expand Ferrero’s presence in snacking, Eat Natural’s distribution.
The Ferrero Group has announced plans to acquire Eat Natural, the UK-based maker of cereal bars, toasted muesli and granola.
Ferrero says it will maintain and further build Eat Natural’s brand authenticity, while supporting the company with distribution and expansion to new markets and category segments opportunities.