Hershey acquired KRAVE from Sonoma Brands founder in 2015.
Sonoma Brands, a private equity investor and incubator led by Jon Sebastiani, who is also the founder and creative force behind KRAVE jerky, has acquired KRAVE from The Hershey Co. for an undisclosed amount.
KRAVE gained a cult following from its inception in 2009, resulting in the brand’s acquisition by The Hershey Co. in 2015. KRAVE has continued to stand out in the protein category with innovative products and flavors. The brand’s portfolio currently features KRAVE Meat Cuts, KRAVE Pork Rinds and KRAVE Plant-Based Jerky, the brand’s most recent launch.