Looking to make a world a “KIND”er place, as well as provide the company with a powerful healthy snacking brand, Mars, Inc. announced a strategic partnership with KIND, a New York City-based manufacturer of healthy snack bars whose recipes include whole nuts, seeds, whole grains and pieces of fruit.
According to KIND’s press release, Mars will take a minority stake in the company and work with KIND to grow its product offerings and business globally. It will also fund its foundation, which was established by KIND founder and ceo Daniel Lubetzky, to foster “kinder and more empathetic” communities.