At 80 years "young," Mars' M&M’s brand is more relevant than ever, solidifying its place in culture over the last year and finding new and exciting ways to engage with Gen Z. Its worldwide stores create unforgettable experiences through an immersive journey, closing the generational gap from its tried-and-true fans to a new target demographic: Gen Z.
M&M’s stores are adapting and taking an innovative approach to traditional retail experiences, particularly when trying to attract younger Gen Z consumers. Last year, Morning Consult named M&M’s one of the top five trusted brands and top food and beverage brand, with 80% favorability among Gen Z.