MGA Entertainment (MGA), one of the world’s largest and fastest growing privately held toy and entertainment companies, and creator of global sensation, L.O.L. Surprise!, announced its partnership with renowned confectionery brand, Haribo, further extending its line of L.O.L. Surprise! Loves Mini Sweets.
Since its debut in 2022, the L.O.L. Surprise! Loves Mini Sweets line has steadily grown, captivating collectors’ hearts worldwide with its candy brand partnerships. Its popularity continues to soar, making it the No. 1 segment across the entire L.O.L. Surprise! brand for 2022 and 2023. With the unveiling of Series 3, the excitement is set to reach new heights, due in part to the sweet alliance with Haribo.