Fairtrade America, the world's most recognized label for social justice and sustainability, will launch its fourth annual celebration of October Fairtrade Month this year with a new campaign title: "We Are Fairtrade." This campaign calls attention to the role that brands to grocers to shoppers play in creating a better world. A world where farmers and workers have an equal seat at the table and trade justice is achieved. Through three new murals in Lawrence, KS; Philadelphia; and Providence, R.I., Fairtrade America will once again utilize public art to call attention to the people behind some of consumers' favorite goods including cocoa, coffee, and bananas.
"This Fairtrade Month, we are inviting shoppers, retailers, and brands to not only choose Fairtrade, but to also go deeper in learning about and celebrating their role in creating a food system built around justice for farmers and workers," said Amanda Archila, executive director of Fairtrade America. "We must all stand with the people who grow our food to make fairer pay a reality."