Surprisingly, candy corn, the ever-divisive candy, is still the king of Halloween candies, according to new datafrom ecommerce accelerator Pattern. The data says that no other sweet captured more share of online consumer demand during the month of October last year than candy corn, an indicator of what we’re likely to see this year.
Zooming in: These are the 10 most popular candies of Halloween 2022, and their share of demand. By and large, fruity candies tend to be favored over chocolate options.