Sour Patch Kids is launching a Halloween campaign that encourages consumers to face the scariest thing imaginable: their past. “Cringe or Candy” encourages fans to dig up their horrifying photos for a chance to win spooktacular prizes with a grand prize of $5,000, including Sour Patch Kids Halloween candy.
Fans can participate in a digital photo challenge by uploading their personal cringe pictures online at SPKcringeorcandy.com and playing the odds for a sweet reward from Oct. 17–31. With a click of a button, fans will immediately learn their fate—a sour trick of potentially having their cringy photo shared in the Cringe or Candy online photo gallery or a sweet reward of free Sour Patch Kids candy.