Bell Flavors & Fragrances, Inc. (Bell) has announced the expansion of its Global Consumer & Sensory Science organization by investing in a fully equipped, best-in-class Consumer Science Sensory Center at Bell’s global headquarters in Northbrook, IL.
This investment demonstrates Bell’s commitment to its global strategy and heightened focus on putting the consumer first. Consumers experience products via an interplay of their five key senses, allowing them to engage in products in unique ways. This Center will infuse consumer voice into the creation process to inspire memorable flavors and fragrances that fit brand, performance, and emotion.