In a pioneering collaboration that merges the classicness of PEZ with cutting-edge technology, the candy company announced its partnership with Quidd, a digital collectibles and NFT marketplace. Together, they are set to release PEZ’s first-ever Non-Fungible Token (NFT) collection, marking a significant stride into the digital era of collectibles. Quidd joins a group of best in class partners to expand the PEZ brand into new product categories. PEZ and Quidd were brought together by PEZ’s Licensing Agency, Lisa Marks Associates (LMA).
Since its inception in the 1920s, PEZ has been a household name. Now, in 2023, the brand is breaking new ground by introducing a limited edition series of NFTs, showcasing digital artwork inspired by its most iconic dispensers and candies.