Starburst, part of the Mars Wrigley family of brands, is encouraging fans to put themselves and their passions first by applying to the Starburst "Pink Passion Protection Program" for a chance to put a little extra "fun money" in their pockets this holiday season to pursue their most beloved hobbies and interests or to discover something new. Through the Pink Passion Protection Program, Starburst is giving away 100 digital prizes of $312 to help fans unwrap joy in their own unique ways—from gaming and sports, to arts and crafts, to music and reading.
After chewing the numbers and doing some "Starburst Math," the brand found that, on average, people spend $312 more on holiday gifts for others than on experiences for themselves; meaning the more money spent on loved ones, the less money people have to follow their own passions or discover something new. That's why the Starburst Pink Passion Protection Program sweepstakes, in partnership with wallet pass engagement platform BambuMeta, is providing fans with an extra $312 this year in the hopes that the spirit of holiday gift giving won't stop fans from unwrapping their own universe of joy.