M&M's, part of the Mars family of brands, announced that it is returning to The Big Game with a new ad spot that will be accompanied by a full program that promises to deliver colorful fun during Super Bowl LVIII. The spot will lean into the M&M'S purpose, to use the power of fun to include everyone.
In a continued effort to create a world where all fans feel they belong, the brand will build on iconic Super Bowl moments from Mars that have delivered fan-favorite spots for more than a decade. Last year, M&M's "Spokescandies on Pause" campaign was one of the most talked about Super Bowl programs, winning a Gold Lion Award for Creative Strategy at the Cannes Lions Festival of Creativity. Other recent winning spots within the Mars portfolio include M&M's "Come Together," which ranked #4 on USA Today's 2021 Ad Meter, and the iconic 2010 Snickers "You're not You" spot ranked by USA Today as the #1 Super Bowl commercial over the last twenty-five years. Now, M&M's is gearing up to share another ad meant to foster connection and a sense of belonging.