Falcon’s Beyond Global, Inc., a global entertainment powerhouse and innovator in immersive storytelling, has announced a licensing agreement with The Hershey Company. Through this expansive contract, Falcon’s will conceive and develop Hershey-branded Location Based Entertainment (LBE) experiences featuring the confectionary and snack company’s iconic IP, such as Hershey’s, Reese’s, Jolly Rancher, and Twizzlers, in both the United States and international markets.
Falcon’s will work with Hershey to bring its company's snacks and moments of goodness to life through “retailtainment” destinations that offer families and snack enthusiasts new immersive ways to experience their favorite brands. Each destination will be highlighted by a Hershey-inspired attraction, a food and beverage experience where visitors will savor bites based on the brand, and a retail offering to shop forbranded products. Additional details about the Hershey-branded experiences and the debut location will be announced at a later date.