Nestlé International Travel Retail (NITR) is set to launch the first KitKat made with cocoa mass from beans grown by farmer families engaged in the company’s Income Accelerator Program to European travel retail.
The new ‘Breaks for Good’ KitKat aims to connect traveling consumers with the farmers in Nestlé’s ground-breaking program. At the same time, it will raise awareness about the sustainability of the cocoa used in the iconic bars.