The 2024 State of Treating report published today by the National Confectioners Association reveals that confectionery sales hit $48 billion in 2023, a number largely driven by inflation. The report projects that U.S. confectionery sales will reach $61 billion by 2028. More than 98% of American consumers purchased chocolate, candy, gum, and mints in 2023.
“Our new research shows that, even when faced with unpredictable environmental shifts and changes, consumers feel a strong connection to chocolate and candy—and they embrace classic favorites and innovative novelties with an emotional drive that keeps the category fresh and vibrant," says John Downs, president and CEO, National Confectioners Association. "Consumers seek out chocolate and candy to help enhance holiday seasons, family celebrations, and those important ‘treat yourself' moments.”