Mars Wrigley International Travel Retail (MWITR) will introduce new products from its key M&M’s and Maltesers brands at the upcoming IAADFS Summit of the Americas. Intent on building further on its moment-led strategy, MWITR is putting the needs of its travelling consumers at the heart of its thinking. The company is expanding its offer in all key moments which include Enjoy travel time together, Give a Gift, Refresh, Energise, and Indulge on the Go.
MWITR’s focus at the IAADFS event is to share its strategy with retailers to bring those moments to execution on the shop floor, exciting and engaging travelers with the right offer at every relevant touchpoint in the store.