Ferrero Group's Crunch brand is revamping its marketing platform with its new Turn Up the Fun campaign. The campaign aims to re-energize the brand and position the classic candy bar texture as a vehicle to inject fun moments into the mundane nature of everyday life by bringing excitement to the daily responsibilities that feel ... flat.
Crunch's focus is capturing the Millennial market, and to resonate with this audience, the brand is leaning into humor. According to YPulse, 74% of millennials send memes to make people laugh or smile, and according to Pollstar, 60% of Netflix subscribers saw at least one stand up title in 2022, with comedy tours seeing a rapid increase.