Fans can guess the flavor for a chance to win $50K.
April 19, 2021
The Sour Patch Kids brand is introducing a mystery flavor for the first time and is inviting fans to play detective for a chance to win $50,000 and other instant prizes.
PepsiCo, McCormick also joining, enrolling suppliers.
April 19, 2021
Mars, Incorporated, in partnership with sustainability consultancy Guidehouse, has formed a new coalition, the Supplier Leadership on Climate Transition, to mobilize suppliers on climate action.
The 2021 Global RepTrak 100 ranks major companies by corporate reputation scores, which are scores from 0-100 that measure how people feel toward a particular company.
Brand asked fans to build contraptions to shake and pour a box of Nerds.
April 14, 2021
The contest asked participants to create a Rube Goldberg Machine, a chain-reaction contraption that accomplishes a simple task in a complicated and hilarious way, to shake and pour a box of Nerds.
Winner will receive Zoom visit with Mr. Jelly Belly, year supply of candy.
April 12, 2021
In celebration of National Jelly Bean Day on April 22, Mr. Jelly Belly, the Jelly Belly Candy Co. mascot, will join one lucky company's virtual meeting.
Company partners with Brand Activiation Consulting, Mr. Bar-B-Q, International Wholesalers.
April 7, 2021
The Hershey Company and Brand Activation Consulting have expanded their line of officially licensed Hershey’s S’Mores accessories with Mr. Bar-B-Q and new partner, International Wholesalers.
Company expands partnership with Save the Children.
April 7, 2021
Ferrero Group achieved its goal of sourcing 100 percent sustainable cocoa at the end of 2020, but the company is continuing to scale its cocoa sustainability efforts under its Ferrero Farming Values Cocoa Programme.
Madison Dearborn Partners to sell majority of its ownership position.
April 7, 2021
The Topps Company, Inc., parent company of Bazooka Candy Brands, and Mudrick Capital Acquisition Corporation II, a publicly-traded special purpose acquisition company, have announced plans that will result in Topps becoming a public company.