With families seeking new ways to enjoy their annual trick-or-treating tradition and “hunt” for candy, Ferrara collaborated with Sony Pictures to develop “Haunted Candy Hunt,” a ghost-hunting augmented reality game.
Tim LeBel, chief Halloween officer, talks Mars Wrigley’s new virtual trick-or-treating app, retail strategies and how it plans to navigate winter holidays.
“While we know the holiday might look different — whether trick-or-treating happens or not, we want to be there for our consumers,” said Tim LeBel, chief Halloween officer and president of sales, Mars Wrigley U.S.
Data from the National Retail Federation show Halloween participation won’t completely duplicate past years, but many U.S. consumers will find ways to enjoy the sweet and spooky holiday.
Since trick-or-treating is likely to look different this year, American Licorice Co. partnered with Jelly Belly Candy Co., Goetze’s Candy Co. and Spangler Candy Co. to present the Boo Box, a unique at-home experience.
Pennsylvania company to resume offering seasonal shapes, packaging for Halloween 2021.
September 14, 2020
Just Born Quality Confections said seasonal items under its Peeps, Mike and Ike and Hot Tamales brands won’t return to store shelves until next fall, allowing the manufacturer to focus on production for next Easter and everyday items.
While the Maine-based confectioner was originally named after a local mountain, ‘Black Dinah’ can also refer to a generic term for Black female slaves.