Piedmont Candy launches Thinful brand
Snack products feature proprietary blend of natural sweeteners.
Piedmont Candy has launched Thinful, a low-sugar indulgent snack mix with 2 grams of sugar and 60 calories per half-cup serving.
A proprietary blend of natural sweeteners allows Thinful to have as much as 70 percent less sugar than comparable brands. The flavor is sweeter than table sugar and devoid of any aftertaste.
Thinful expertly handcrafts each small batch, tossing a smooth signature glaze over buttery popcorn, decadent caramel corn, salty twist, and waffle pretzels. Each flavor is perfected with either a luscious drizzle or a sprinkled topping.
Thinful offers a healthy serving of fiber, eliminating sugar spikes and crashes. The initial product line is available in five flavors: Chocolatey Drizzle, Peanut Butter, Sea Salt Caramel, Snickerdoodle, and Birthday Cake.
“We are thrilled to announce that we have successfully created a low-calorie, mouthwatering low-sugar snack for consumers to enjoy,” said Thinful CEO Mark Stephens. “We believe the most difficult decision our customers will have to make is which flavor to choose, rather than having to read the back of every other package to compare ingredients.”
Thinful will be available in leading supermarkets nationwide including Albertsons (select stores), Busch’s Fresh Food Market, Central Market, Hannaford, Jewel-Osco, New Leaf Community Markets, New Seasons Market, Town & Country, and Walmart (select stores) with a suggested retail price of $4.99. It is also available for purchase in 3-packs through Amazon and its site BeThinful.com.
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