Hershey hearts

Valentine’s Day has always been the season for couples — but it might not be for much longer.

According to The Hershey Co.’s IDP Research, there’s a shifting trend away from the focus on significant others, as families and friends are starting to buy into the holiday by setting out candy dishes for everyone to share.

In fact, Hershey’s research says that trips to the store to buy candy to share at home and put into candy dishes now comprise 22 percent of shopping trips during the Valentine’s Day season. And, lay-down bags, the most popular type of packaging among candy dish shoppers, saw a 3.5 percent growth in sales last year. Hershey expects this figure to grow this upcoming Valentine’s season.

To account for this projected rise in sales, Hershey, which produces two of the top five candy dish treats and is the top manufacturer in the candy dish segment, is offering both classic sweets and new products, including:

Hershey Milk Chocs

Hershey’s Kisses Milk Chocolates – The number two item during the Valentine’s Day season, these delightful candies are dressed up in festive red, pink and silver foils for the occasion. Available in 8.5- , 11- , and 18.5-oz. bags.

Hershey Truffles

NEW: Hershey’s Kisses Chocolate Truffles –New to the Valentine’s Day collection this year, Hershey’s Kisses Chocolate Truffle flavoradds a sweet touch to Valentine’s Day, whether presented as a gift or displayed in a candy dish.  Available in 8- and 10-oz. bags.

Hershey Hugs

Hershey’s Hugs CandiesHershey’s Hugs Candies are a delectable combination of Hershey’s Milk Chocolate hugged by sweet white cream. In red- , pink- and silver-striped foils, these candies are the perfect fit for any Valentine’s Day celebration. Available in 8.5- and 11-oz. bags.

Hershey Minis

NEW LOOK: Hershey’s Miniatures Assortment – This sweet little assortment has everyone’s favorites, dressed up for Valentine’s Day. With individual characters on each treat, they’re great for your candy bowl. Available in 8.5- , 11-, and 18.5-oz. bags.

Hershey Reeses

Reese’s Peanut Butter Hearts – Consumers can get the perfect combination of milk chocolate and Reese’s Peanut Butter in a fun, heart shape. These treats are individually wrapped, making them perfect for candy dishes. Available in a 10-oz. bag.