Shoppers want healthier options, yet still want to treat themselves. This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format. This webinar will explore the demand for better-for-you confections, looking at factors that drive sales in the market, as well as trends in the category.

Learning objectives:

• Understand strategies for developing and marketing better-for-you confectionery
• Discover evolving consumer preferences in the sector
• Identify key ingredients and label claims that influence consumers’ purchasing decisions
• Explore possible flavors for better-for-you products

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