Two major candy brands made the Top 10 list of YouGov’s 2021 Best Brand Rankings.
Hershey's ranked fourth with a score of 46.0, while the M&M’S brand was ranked fifth with a score of 45.3 on the list of the brands consumers perceive most positively.
The annual Best Brands Rankings are calculated using data collected from speaking to thousands of American consumers every day for the brand tracking and measurement tool – YouGov BrandIndex.
Every brand’s performance is tracked daily against a range of metrics, and the Best Brand Ranking is determined using their Index score, which assesses overall brand health. The Index score takes into account perceptions of a brand’s reputation and customer satisfaction; whether consumers would recommend the brand; their impression of the brand; and whether it represents good value and quality.
Mars was especially excited to have M&M’S on the list since this year marks the brand’s 80th anniversary.
"Our consumers have considered M&M'S a favorite for more than 80 years, and to be ranked among the very best brands in America is especially exciting," said Sarah Long, Mars Wrigley's chief marketing officer for North America. "This is a wonderful way to cap off a milestone year for M&M'S and makes us even more eager to bring more smiles to our fans around the world in 2022 and beyond."
Top 10 Brands:
The full list of the Top 10 brands and their index score includes:
1. BAND-AID 50.0
2. Dawn 49.7
3. Clorox 46.7
4. Hershey's 46.0
5. M&M'S 45.3
6. Lysol 44.3
7. Lowe's 43.8
8. Cheerios 42.8
9. Quaker 42.6
10. CRAFTSMAN 42.4