While SkinnyPop popcorn’s brand equity continues to resonate with ready-to-eat (RTE) consumers, research has shown that spicy, bold flavors are undeveloped in the RTE category compared to total salty snacks but are leading growth.
Through this contract, Falcon’s will conceive and develop Hershey-branded Location Based Entertainment (LBE) experiences featuring the confectionary and snack company’s iconic brands.
The Kit Kat Chocolate Frosted Donut Flavored Bar delivers the experience of biting into a fresh doughnut, with milk chocolate layered on top of doughnut-flavored creme.