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Candy IndustryCandy Industry News

‘Game on!’ for Welch’s Fruit Snacks

Promotion in Motion announces second year partnership with ProCamps.

By Amanda Gajdosik
June 5, 2013
Welchs Fruit Snacks Dante Randall Black and John Bergeron at Rob Gronkowskis ProCamps
Dante Randall Black (left) and John Bergeron had a blast with Rob Gronkowski of the New England Pariots at a recent ProCamps after winning the Welch's Super Fun Contenst. Photo courtesy of the Welch's Fruit Snacks Facebook Page. 

Promoition in Motion is partnering with ProCamps Worldwide this summer — and giving 10 lucky kids the chance to train at camps hosted by  Rob Gronkowski of the New England Patriots, Justin Tuck of the New York Giants, Patrick Willis of the San Francisco 49ers, A.J. Green from the Cincinnati Bengals and Evan Turner of the Philadelphia 76ers.

The candymaker is hosting the "Welch's Super Fan Contest" to give 10 lucky youth the opportunity of a lifetime to attend one of the ProCamps. Parents can submit their deserving kids to the Welch’s Fruit Snacks Facebook page and two winners will be chosen for each location.

While the winners for Rob Gronkowski’s and Justin Tuck’s camps have already been announced, Patrick Willis, A.J. Green and Evan Turner are still looking for campers.

“We hope that our participation in ProCamps and involvement with top athletes across the country will help spread Welch’s Fruit Snacks’ message, encouraging an active lifestyle and smarter snacking choices for kids of all ages,” says Josh Shapiro, vice president of marketing, Promotion in Motion. “Offering these kids the opportunity to attend their local ProCamp will help them realize their dreams of meetings and playing with some of the best professional athletes in the world, and to learn about the benefits of an active lifestyle first-hand.”  

 

As an event partner, PIM will provide Welch’s Fruit Snacks to campers at more than 80 ProCamp locations.

This is the second year that Promotion in Motion has partnered with the summer program, which offers kids the opportunity to experience fun and educational activities and learn about a healthy and active lifestyle from professional athletes.

KEYWORDS: Promotion in Motion Welch's Welch's Fruit Snacks

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Amanda Gajdosik is an editorial intern with Candy Industry.

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